POE Q3 the social economy: unlocking value through social technology

Question 3


The social economy: unlocking value through social technology.
Benefits and risks of social technology for individuals, corporates and the community.
Social technology for individuals
BENEFIT
Individuals today use social media to communicate being it via E mail or WhatsApp. Social networks have improved the way individuals interact and has become a more easier method to pass a message even to distant areas.
RISK
Online behavior includes being able to understand that the comments individuals make online, their posts and images have an impact, and the longevity of our online interaction. Individuals need to apply  an online set of rules that will guide their behavior.
Social technology for corporates
BENEFIT
Corporates are about building relationships and creating a good reputation. the social networks available today enables Corporates to interact with potential clients, promote their brands and attract sponsors and investors.
RISK
Any disregard for netiquette can break a relationship between individuals, being it by a single E mail, post or video. A brand reputation is everything, and a negative name can ruin a corporation, losing its customers, investors or sponsors.
Social technology for community
BENEFIT
The socio-cultural environment has the deepest and strongest effect on social behavior. If we disregard all rules and values, our society will eventually fall into anarchy. A disregard for netiquette can contribute to the downfall of a society.
RISK
Our behavior in the offline world differs from that of the online world. The reality is that in the real world people subconsciously monitor the behavior of others around them, and adapt their own behavior accordingly.
Online we do not have these types of mechanism (Jones, G.2013) if we do not have these feedback mechanisms, we are creating a long term negative impact on society as a whole.